For my prelim, i used a popular app called video star which enabled me to have access to a wide range of fun effects. I chose to use video star because you can edit as you go, this aids with matching the visuals to the lyrics and cutting to the beat and having many close ups to help the audience identify with our artists which is a common convention of music videos as demonstrated by Goodwin and Stewart music theories. We chose to do 'Best Song Ever.' by One Direction as it is a catchy song that has lines that are easy to match with the visuals and where it didn't we used after effects like hesitating, slow motion, reverse and jump. This enhanced the video and made it better. We used a range of effects. I think using bright coloured ones matched the catchy beat. We also used a stop motion technique to make it more entertaining. We related back to Richard Dyer by taking his idea of star image shown through close ups to demonstrate their youthful energy. I really liked doing this prelim as it was a fun task and really enabled my creativity to explode into one video. I could have improved by doing more effects at the end as i think it got weaker throughout.
Wednesday, 15 July 2015
Saturday, 11 July 2015
Literal Music Video
A literal music video is a video which is reworded to match the visuals. I used James Blunt, Beautiful as an idea of what to do. I think that it is very funny. I tried to bring in elements of mine en scene and camera shots to make the best literal music video.
I then made my own literal music video to Last Friday Night by Katie Perry as the scene is very busy and would make an interesting literal music video.
I then made my own literal music video to Last Friday Night by Katie Perry as the scene is very busy and would make an interesting literal music video.
Friday, 10 July 2015
Male Gaze In Music Videos
Male Gaze is a term commonly used in music, film and TV. In music videos, women are presented to be weaker and more vulnerable as the camera is from a man's perspective. This means more slow motion and panning across women and zooming into their face to emphasise the seductive look on their face. This theory is by Laura Mulvey.
I analysed Beyonce's video, 'Best Thing I Never Had'.
Beyonce is a synthetic artist who's fan base is made up of mostly teenagers who aspire to be like her with her amazing figure which is shown off by what she is dressed in which is a common convention of a synthetic artist who is being sold on other things other than they're music. There is also many close up's throughout this video which demonstrates Richard Dyer's star theory. This shows that she is full of youthfulness. The shots also represent male gaze because she is being looked at from a high angle shot which portrays women as weaker. Additionally, the camera pans up her body when lying on the bed which also make the women look vulnerable which is a key point to male gaze. Lastly, there is a hand held camera shot which makes the women seem more vulnerable as she is looking at herself in the mirror. Throughout the video the male gaze is turned around which is a well known women power of Beyonce amongst her fans. This may reflect why this video is somewhat unconventional, it may also be that pre married she is more vulnerable and more male gaze whereas when overcoming the boy that hurt her she becomes the powerful person in this music video.
As well as this, there is close ups of the main artist which has to be put in there as demanded by the music industry to focus on the singer, which is stated by John Stewart.
Also the visuals link to the lyrics, for example 'I saw the real you', this links to the man dancing with his prom date and then turning and dancing with another girl. Additionally, 'sucks to be you right now' is sung as she leaves the man. Not only is this stated by theorist Andrew Goodwin but also this opposes male gaze as the man is seen to be weaker as the women is higher than him connoting that she is more powerful so this is unconventional. The video is cut to the beat which is a theory stated by Andrew Goodwin who thinks this makes the video flows which is demonstrated in this music video.
The sunset in the background whilst Beyonce is singing is backed up by John Stewart who says that lighting demonstrates an aspirational lifestyle, as she is getting married at the alter, the light is shining down creating a soft and happy mood in the scene which shows a new equilibrium which is applied to Todorov's theory which is that she has finally got her happy ending which is matches with the lyrics 'Best thing i never had' meaning that compared to her bad relationship before this is her ideal man, her aspirations and the best thing since the man that was referred to as a bullet, something that could really hurt her.
I analysed Beyonce's video, 'Best Thing I Never Had'.
Beyonce is a synthetic artist who's fan base is made up of mostly teenagers who aspire to be like her with her amazing figure which is shown off by what she is dressed in which is a common convention of a synthetic artist who is being sold on other things other than they're music. There is also many close up's throughout this video which demonstrates Richard Dyer's star theory. This shows that she is full of youthfulness. The shots also represent male gaze because she is being looked at from a high angle shot which portrays women as weaker. Additionally, the camera pans up her body when lying on the bed which also make the women look vulnerable which is a key point to male gaze. Lastly, there is a hand held camera shot which makes the women seem more vulnerable as she is looking at herself in the mirror. Throughout the video the male gaze is turned around which is a well known women power of Beyonce amongst her fans. This may reflect why this video is somewhat unconventional, it may also be that pre married she is more vulnerable and more male gaze whereas when overcoming the boy that hurt her she becomes the powerful person in this music video.
As well as this, there is close ups of the main artist which has to be put in there as demanded by the music industry to focus on the singer, which is stated by John Stewart.
The sunset in the background whilst Beyonce is singing is backed up by John Stewart who says that lighting demonstrates an aspirational lifestyle, as she is getting married at the alter, the light is shining down creating a soft and happy mood in the scene which shows a new equilibrium which is applied to Todorov's theory which is that she has finally got her happy ending which is matches with the lyrics 'Best thing i never had' meaning that compared to her bad relationship before this is her ideal man, her aspirations and the best thing since the man that was referred to as a bullet, something that could really hurt her.
Thursday, 9 July 2015
Wednesday, 8 July 2015
Negus Theory using Russian Roulette by Rihanna
Russian Roulette by Rihanna has many conventions of a music video. Negus suggests that Rihanna is portrayed as a synthetic artist because there are no instruments in the scenes. This is backed up by her change of outfits throughout which connotes her being sold on sex, this is how she would make her reputation in the music industry.
Dyer said that the scene represent characteristics of sexuality as the camera pans across whilst she is lying down as she is looking seductive. She is also portrayed as a rebel with a gun and is anti authoritarian.
Goodwin states that she is also being sold through sex by the use of excessive close ups. The lyrics also match the visual 'so lets pull the trigger'. Aswell as this there is cut to the beats which speeds up in the chorus, this makes the video flow and makes it easier for audiences to enjoy. There is also intertextual references to the film Hanna in the prison cell which could also be seen as a studio. Additionally, voyerism as there is a two way glass. Lastly chiaroscuro lighting which makes it softer on her.
Stewart crosses over most conventions with Goodwin so one more is the use of montages which are edited to the beat. Below are some screenshots of the montage.
Wednesday, 1 July 2015
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