Tour Ticket

We decided to make a tour ticket for her infinity tour. When creating the tour ticket, I used Microsoft Word. The tour ticket resembled that of Ariana Grande as she is a key inspiration of my artist. I used the shape tool to make a rectangle as the basis and then added my album cover, tour poster into separate squares within the ticket. I inserted a background of Georgia and added brightness to highlight her face and sell her image. Like Ariana’s ticket I placed the tour name across the front using the strip tool to draw attention to the tour name which is labelled Infinity. This inspiration came from a lyric in one of Ariana’s songs. The barcode was taken of Google Images and placed on the right hand side like all tour tickets. I then added the text such as the place, location, date and time into a text book and put it over the picture, and then added in the row and seat number so that it looked like a professional ticket.The ticket still sticks with the same recurring colour theme that we've used continually throughout our project.

Ariana's Ticket that was used for inspiration...

New and Final Album Cover

This is our new album cover. After much though we decided to change the album to a more neutral colour theme. We thought this would work much better as it not only looks better but also fits into the theme we want to portray our artist as which is urban, girl next door. We also changed the font choice as we wanted a more standard font as we thought it was more capturing than the script one, although more basic we think it brings more qualities that could help increase sales. The chiarascuro front cover creates an interesting look to the album and represents mystery. It reminds me of Adele's front cover which I like a lot.

 

Account of Fifth Film Day

This was a very good film day as we got everything done. However, when filming due to the weather getting cold and dark, we were in a bit of a rush to get it done. For this reason when watching the footage back, there was some lines where she got confused with the words which interfered with the lip syncing part of the music video. So, we decided to then film again. However, just against a white wall as this will contrast with the colourful and vibrant backgrounds. We are going to use the Osmo camera again as we thought it was really good and effective as you can see it isn't a normal camera. When showing people the footage they were amazed and asked how we filmed it.

Fifth Filming Day

We decided to next film on January the 8th.

The weather is perfect for filming as it will be sunny.

This also means less risks will occur and the equipment won't get wet.

Georgia was also available this day to film.

This will be the last film day. We want to film her walking through a park singing to the camera using an steady camera and make the car crash scene a bit better and also do the off licence scene. We are thinking of also doing a scene in the grave yard with Jonah to make it more realistic and add to the dramatic effect but another day. After this we will be pretty much finished. 

Resolving the Box

My aim with this shot was to create the illusion that ghost Georgia was looking at dead Georgia on the road. However, due to the time between changing and doing Georgia's make up, the conditions had changed. Even though only small, the shots didn't line up creating this box around Georgia which made it look unrealistic and fake.

In order to change this, I watched tutorials trying to figure out how to remove this 'box'. After hours of fiddling around on Final Cut Pro, I found the mask tool. After this I outlined Georgia and increased the feathering around her body to make it blend in.

This worked much better. However after watching the clips, the background clip had more movement than the freeze frame of Georgia on the ground. For this reason, i exported it to after effects and tracked the movement in the shot and made both the foreground and background shot have the same path of movement so it looks like one shot. 

Account of Fourth Film Day

Fourth Film Day

Georgia unfortunately was feeling under the weather so we had to rearrange for Sunday the 6th of December. However, on this day, Lucie was feeling unwell so I filmed the Camden scenes again with Georgia to get more of a variety of shots which was successful after looking back on the clips. This took us only 30 minutes there.

We then met lucie back at me where we filmed the ghost scenes. Unfortunately it started to rain during the day so when it stopped we took it upon ourself to film in that short gap. This made us face challenges such as lighting, wet floor, slipping and damaging the camera.

Because of the technique we were aiming to use we had to keep the camera in the same place however this involved us going back to my house to do Georgia's make up and for her to change clothes so we used selctape to mark the floor. However after editing we found that we had a box around the different shot where the camera wasn't in the right place so we will have to find a way to resolve this.

Final Make Up

I did Georgia's make up using techniques that i experimented with shown in a blog post further down. I used liquid latex and tissue paper to create the wound on her face. I then used foundation to make it blend in with her skin making the illusion that it is realistic. I then used fake blood to add to the depth of the wound and made it look like it was newly cut. The lumpiness and texture of the cut was enhanced by the tissue paper which i think worked really well.

I then continued to make her face look more realistic from a car crash by doing a bruise on her face around the wound but as well on her other cheek around her eye where she fell when she got hit. I chose these places to do the bruises as I think they will look good with the camera angles we are using as well as because they are where she would have landed and got hurt. I used colours from the eye shadow palette like purple, brown, black, yellow and red to create the effect of a bruise.

I think the make up looked really realistic and works well with the white clothing and in our shots worked well with the gloomy background we used and made it seem like she was hit with a car.

Music Video Update

We filmed the car crash scene and added it in along with more of a variety of shots as we went to re film the shots in front of the graffiti wall. However, we used the idea of her looking at herself dead but as you can see the frame around the outside which doesn't look very professional so we need to find a way to make it look effective. Alternatively, we like the use of shots in this edit as it is more interesting. After watching it, we wanted to re film the bus scene as the camera work is shaky. We also want to try have a shot of her walking out of herself when the time lapse are occurring in the white outfit to make it more of a story. From my feedback I have decided to also cut the shot of Jonah as it seems he cares about his phone more than his girl friend dying. Additionally, I really like the last shot as think it leaves the video with a great message.

Car Crash

For the car crash scene we want it to look like Georgia is looking at herself dead. I did this by using final cut pro and layering the two clips and changed the opacity. I then used the 'transform' tool to arrange the body where i wanted it to look realistic. However, you can see where the shot is so i need to work out how to get rid of it to make it look like 1 shot.

"Kid's on the top deck quiet for a change"

Today, Lucie and I decided instead of using a public bus as this was going to be hard to gain permission and timing wise due to being at school till 4 when it gets dark, we are going to try and get permission to film on the school buses which are red and we could also guarantee that the whole top deck would be only kids. Obviously, this comes with many problems. The first being permission and consent of the children. For this reason we went through, security, teachers, head of the school and head of child security who deals with issues like consent. After going on a chase for the correct answer, we finally got granted permission as long as we were given consent by the children and the bus driver. So we asked the bus drivers permission who said yes and then announced to all the kids on the top deck of the school bus that our video is for our a level media project and we are making a music video, it will be uploaded to You Tube and Facebook. They all kindly agreed. This then made it easier for us to get our footage effectively.

INSERT CONSENT VIDEO

Third Film Day

We are planning to film on the 22nd November as it is a Sunday and the day works for all of us. We hope for this to be the final one. However, we have a lot to still put in which will create the narrative as at the moment we think it lacks an effective storyline. We are going to film more close ups in Camden in the same places to make it look continuous. We will then go to film the bus scene where the bus leaves her behind as well as the other high street scenes for example the off license. Lastly around 3 o clock we will set up for the car crash. We are filming the car crash in separate scenes so the taxi and the girl being hit will not be on the same day. We have chosen to do it like this because we want to have to result to editing to create the fast pace to make it look realistic. We will use my car for headlights to make the lighting be effective for the crash. We will have to do this quite quickly because it will start to get dark and we also need to film her in her ghost form with the camera in the same spot. We are going to try a find a less busy road to do this so it is easier to keep the camera in the same place as well as making it a low risk of actually being hit by a car. However, because this scene should be in a built up area where she gets hit we are going to use close up shots of her face, feet, the headlights and wides too.

The weather on this day will be sunny so it shouldn't be an issue with making it look continuous from the film day before. 
















We are going to start filming at around 11 o clock. We want to aim to film the crash at around 3:00 and finish at about 4:10. We will need to work out the lighting when we are there. If need be, we will film the same time the next day to make sure we get all the shots we need at the right lighting.

Tour Posters

We used the idea of duplicating Georgia to place her next to herself in multiple different colours as seen on a few of the posters. This came across very synthetic like and didn't give fans the right message. The tour poster we liked is 6 and 9 because they are very plain and still keep in with the pink and black theme we are aiming for. This also creates her to be the girl next door type which backs up her star image. There are variations where the photos have been placed against a white background and then a pink textured background. We found when having a white one again it is extremely synthetic and didn't keep in with our theme so we have chosen one that does.



We used Ariana Grande's tour poster as a template for ours as we wanted them to be similar in aesthetics as well as locations. We have done our tour in June as this is a time where the school year is nearly over so more people will be able to attend. We have also done it in spring because it will be hot, this will create the right atmosphere for fans to have the best time as well as because there will a lower chance of difficulties due to weather issues.

Album Cover

CD covers for the front are usually 12 cm by 12 cm. I changed my image so that it is 12 x 12 using photo shop and resizing the image to the normal album cover size shown in the screenshots below. 

After completing this task, I figured out that i no longer like this album cover and prefer what was meant to be the back as the front. I feel that this new album cover has been scaled better and her face is more obvious for her first album which will attract sales. 

I then constructed an album cover for the back cover using the original image as well as keeping in with the theme of the album cover. I then used another image of her for the inside as well as a plain white side as I though this would be effective as we don't want too many photos of her as we want the front and back to be the main photos. I really like the new album cover as I think it is eye catching which will attract sales and also represents her as the girl next door. 

However, we found that we could not just leave the white side where the disk is blank so we came up with a photo collage of all different patterned backgrounds that would fit in with our theme.

Chosen Album Cover

Our favourite photos from the shoot of Georgia were these four below which we then decided would be featured in the album cover.

We decided our front album cover to be the bottom left photo as this is very conventional for an album cover. We are going to use Ellie Goulding mostly as inspiration as we have discovered that we need a plain background and not too busy. For this reason, we have chosen to back Georgia up to a grey background and layer a bokeh effect over this. This not only links to our music video with the use of the bokeh effects but also is used in a lot of album covers. We also made a slight change to the font as we think the hand writing font didn't work well with our album cover, we chose a thicker font like albums we have researched. I really like this album cover but think to improve the writing could be made bigger.

This is the final album cover. We have used a helvetica font and made her name central as this matches her image. The album title isn't in bold as we wanted to emphasise her name to the target audience as this is her first official release. 

For our inside album cover we have chosen the top two photos. For the back of the album we have chosen the bottom right image.

Website

We did have a different website - http://luciestafford51.wix.com/georgiamay- but when getting feedback from our target audience, we were told our website wasn't interactive enough. Some parts also weren't appealing such as on the bio page there is an ugly shaped box. There is also too many colours going on. Lastly, there is not enough images of her, they are all from the same day. We felt we should make a new website because it doesn't give the fans enough about the artist.

Based on looking at fan websites and celebrities own websites we have taken characteristics that we think would best suit our artist. We have gone for a pink. black and white colour scheme which is a recurring theme through out our research e.g album cover.  Our website link is below. We have several tabs on the website and hyper links to social media accounts that Georgia May would have which will keep her involved with her fans so they can follow what she does for example twitter, instagram and tumblr which many artists have on their websites. There is also her debut video on there along with the song. The tour dates are shown on the website along with a whole section dedicated to Georgia May Merchandise which directly links to a website layed out like a shop which fans can access to follow the latest trends of Georgia May.


http://luciestafford51.wix.com/georgiamaymusic101

Account of Editing

We wanted to follow conventions of music videos by using theories by using this in our editing techniques as well as when we filmed.



When editing we wanted to keep a slow pace through out to show her day effectively, I did this by making the shots longer. This not only created the slow pace but also led up to the big event of her day (being killed by a car), also known as the new equilibrium. I decided to use the least amount of effects as possible as I wanted the music video to be very mundane. I also decided to bring in the idea of 'selfies' as I think that these are becoming a natural day to day thing for most people and thought it added to our music video as it makes her seem normal which can make the target audience relate to her. I chose to use the black and white effect along with the 'bokeh' to create her memories effectively to show not only a contrast between her day to day life and her memories of her day but also we slowed down each one to show that it is not normality. We tried to match as much of the lip syncing as possible as this is the main idea of the task and a convention of most music videos as state by Andrew Goodwin. We also tried our best to get the most varied shots in the music video by editing back and forth between close ups and wides.

2nd Film Day

Music Video Second Edit

I re edited the music video with new shots as i stated in my last analysis. I haven't re filmed yet but wanted to see what it looked like with more of a variety of shots. I used the crop tool to crop the shots to make them zoomed in however because I shot at 50 frames per second and forgot to focus the camera the shots are blurry, which is an improvement I will make in my third shoot. I also changed the song as it has been tuned and we removed the high harmony. Personally I think it sound extremely different and I prefer it.

Song Mixes

These are the three song mixes of Amy singing. I prefer the middle one as i think that the high harmonies don't work but no harmonies make it seem boring and non interactive for the audience. For this reason we have chosen to use the second mix.

Potential Album Covers

When presenting these images to the target audience they said that they liked the last image as the front of the album cover. However they disliked the personal touch of writing. Therefore, we would need to rethink this writing and possibly match it to the font that we are going to use on the website.